One question companies that invest in SharePoint branding ask is what is an organization going to get in return? This is where the concept of ROI comes into play. ROI measures how much a company receives in value for the time and money spent.
ROI measures how a new and modern SharePoint portal helps workers improve the way they do their jobs. By changing out the colour, creating new layouts and navigation systems, and redesigning the overall visual outlook, it is easy to complete a task.
A strong visual identity is not only about the way a portal looks, it also builds trust. Also, it encourages people to use the portal more often and they can find information more easily. When people use a portal every day, organizations can measure performance. Hence, visual identity business outcomes include a direct connection between branding and ROI.
- Executives, IT Managers, and HR Managers look for different metrics that measure ROI.
- Executives are looking for business growth and savings.
- IT Managers are looking to reduce the number of issues relevant to support.
- HR Managers look for higher employee satisfaction, and a useful onboarding process.
Companies measure their ROI on SharePoint branding through KPIs like:
- User Adoption: Number of employees who are active in the portal
- User Engagement: Number of times employees connect with news, tools, and smart dashboards to measure ROI
- User Efficiency: Time for workers to find information and complete work tasks
Simply put; SharePoint branding ROI is more than giving the site a modern look. It helps increase user adoption, user engagement and efficiency! So, we can say that corporate intranet branding benefits cannot be denied.
Connect with a reliable provider and maximize ROI with expert SharePoint branding services today!
How Branding Drives Measurable Business Outcomes?
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Employee adoption rates & engagement
When a SharePoint site is clean, updated and in line with company branding, employees trust it more and use it every day.
Explanation: Branding as a performance driver
Branding gives the site a feeling of being official, and usable. When employees like the way the site looks and works, they will use it more. This results in better communication and team collaboration.
Example: A company branded their HR portal with their company colors, and simple layouts. After the branding, the company’s employee adoption rate increased by 30%. Employees were using the site much more to get news, complete paperwork, and learn new processes.
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Productivity improvements from intuitive layouts
Companies today focus on using simple design layouts with a simple menu system that is easy to use. Employees will be able to find items quickly as all important items are available in one place. Time lost by employees in searching for files and information leads to slower completion of tasks.
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Reduction in support tickets & queries
Users who used the original portals are often confused about what to do. Hence, users would submit many support tickets because they cannot find information. However, a branded portal has a well-defined layout. Employees can solve problems on their own. So, there is no need to have IT staff to offer extra support.
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Faster onboarding with branded templates
Using branded templates will allow HR to create organized onboarding pages. New hires will find policies, training information, and forms quickly.
When onboarding is organized and easy to understand, new employees can begin working more quickly. As a result, HR will have less need to reply to the same questions.
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Improved collaboration and cross-department workflow
Branding helps to create consistency in various teams. When every team uses the same layout and design across, staff members will have a better understanding of how to navigate between portals.
By providing uniform dashboards and templates, teams can work together smartly. Branded dashboards drive productivity, improves communication and creates smooth processes.
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Quantifiable time and cost savings
There are four areas that you may want to look at to measure enterprise portal business impact.
- Time saved searching for documents
- Increase in daily portal logins
- Lesser IT support tickets
- Enterprise SharePoint impact assessment
- Reduced onboarding time through design
The bottom line is that these four areas will result in savings and use of employee time.
Step-by-Step: Audit → Apply Branding → Track KPIs → Refine
- Audit existing portal – Identify current issues
- Apply branding with updated colors/graphics/templates/navigation
- Track adoption/engagement/enterprise portal efficiency through branding
- Refine according to user data & feedback
Challenges: Isolating Branding Impact
Companies often find it difficult to separate the effects of branding from other changes happening at the same time.
Solution: Use analytics and employee feedback to track usage data before and after branding.
Business Benefits: Time Saved, Adoption Improvement, Engagement Metrics
- Time earned
- Increased adoption rates
- More employee engagement in company news and tools
- Improved team efficiency
Key Metrics to Track SharePoint Branding Success
SharePoint branding means measuring the metrics to check so you can see if the new design increases portal usage and engagement. Here are the branded SharePoint adoption metrics measuring success:
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User adoption & login frequency
The metric will show you how many users have logged into the portal since the implementation, and how often the users log in daily.
Why this matters:
When more users log in daily, it means that the users accept and value the portal, and have trust in it. High levels of user adoption show that the branding is successful. Understanding the adoption vs branding correlation helps you see how a strong, stable portal design can directly improve user adoption and daily engagement!
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Task completion speed
This measures the speed at which users complete tasks.
Why this matters:
If users complete tasks quicker, that shows the UI/UX into the systems has a clear and easy-to-follow manner. The quicker the users are completing their tasks, the more useful they will be.
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Dashboard usage & engagement
The dashboard usage and engagement metric tells how often users open dashboards, click on charts, and use the “Quick Links.”
Example:
After improving the design and layout of the marketing dashboards, users saw a 20% increase in task completion speed.
Why this matters:
Higher use of dashboards shows trust by the users of the portal for completing their daily tasks.
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Cross-department collaboration analytics
Through cross-departmental collaboration, you can see how users share files and collaborate.
Why this matters:
It shows that the portal lets employees work together and their work is in a smooth flow.
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Mobile & hybrid portal access rates
Measures user access to the portal from mobile devices or from other locations.
Why this matters:
It shows that the portal supports hybrid work, and the new look improves the experience for users.
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Employee feedback & NPS
NPS (Net Promoter Score) shows an employee’s willingness to suggest the portal to other workers.
Why this matters:
Positive employee feedback tells that the workers got positive experience with the portal. They used the correct information to make improvements as per the design of the portal.
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Revenue impact / cost reduction from efficiency
Measures the cost savings by the number of help desk tickets and time taken to onboard an employee, and how the overall workflow got better.
Why this matters:
When an employee can complete their job in an efficient manner and the number of technology problems becomes less, it will save money.
Step-by-Step: Define → Track → Analyze → Optimize
- Define KPIs before branding
- Track how many times the portal is used as well as performance
- Check the data collected on each KPI after branding
- Use the findings to optimize the portal
Challenges: Tracking Soft Benefits
Some benefits, such as employee satisfaction via branded portals or improvement in teamwork, are often more difficult to measure.
Solution: Combine the data collected from employee surveys with portal analytics. Using both numbers and qualitative input will provide a full understanding of the portal’s impact.
Business Benefits: Clear KPI Visibility, Informed Executive Decisions
By monitoring the KPI-driven portal enhancements:
- Companies make sure that business leaders can view performance
- executives can make great data-driven branding decisions
- IT and HR can show the value of branding.
In simple terms, keeping track of the SharePoint portal performance metrics shows how SharePoint branding can improve adoption and overall output.
Case Studies: ROI from Branded SharePoint Portals
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HR onboarding portals
Many HR departments have old portals with long pages of text and unclear links.
Real-world ROI example:
After HR redesigned their portal using branded templates, there are clear sections and quick links to forms. The time to onboard new hires decreases by 25% while new hires complete training quicker and ask fewer questions. So, every time organizations attempt cost-benefit analysis of corporate portal redesign.
Business Impact:
There are certain efficiency metrics to see after portal redesign! HR saved more time than before. New hires can be more productive. The quick links help to adopt the system more easily.
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Finance reporting dashboards
Finance teams had complex reports which were difficult to read.
Real-world ROI example:
The new finance dashboards had simple layouts and visual reports. It was due to this that finance managers accessed the dashboards 40% more than before. They made quick decisions as it became easier to read reports.
Business Impact:
Improved financial data available quickly. More use of the dashboards and confidence in the integrity of the financial data.
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Marketing collaboration hubs
Marketing departments can exchange files, have access to the calendar, and see updates about current campaigns.
Real-world ROI example:
Once a branded collaboration hub was created and fully integrated with the campaign templates, internal emails reduced almost 30%.
Business Impact:
More collaboration among team members/faster completion of projects/higher levels of engagement.
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IT knowledge bases
The number of support tickets increased as the employees could not locate help articles more often.
Real-world ROI example:
As the knowledge base got more categories and standardized logos, the number of support tickets reduced by 30%.
Business Impact:
Less pressure on the IT department/quick solutions of employee problems/higher levels of employee happiness.
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Remote workforce portals
Remote workers need quick access to information related to the company, in order to do their jobs.
Real-world ROI example:
Remote logins increased because of branded and mobile-friendly portals. All employees got access to company notices and documents from their own mobiles.
Business Impact (SharePoint corporate portal evaluation):
Improved communications/increased connectivity with remote workers/more usage of the portal.
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Multi-department intranet branding
In large organizations, often there are many designs across the various departments. This causes more confusion.
Real-world ROI example:
Consistent branding across all departments offer easy navigation within the intranet. Employees can move between the HR department pages, finance pages and IT department pages. There was a 20% increase in organizational usage of the intranet.
Business benefits of branded intranet efficiency design:
A strong corporate identity reinforcement, better cross-departmental collaboration, and greater overall collaborative engagement levels.
Step-by-Step: Audit → Implementation → Engagement Measurement
- Audit your old SharePoint portal to find any possible problems with it.
- Upgrade the branding of your new SharePoint portal.
- Measure engagement using KPIs before and after implementing the branded SharePoint portal.
Business Benefits: Measurable Improvements in Adoption, Productivity improvements from Visual Branding, Engagement, ROI benchmarking for SharePoint portals
You will see a great increase in: SharePoint adoption improvement through branding
These case studies show clearly that SharePoint branding provides more than just visual changes. Visual branding impact on employee engagement offers real business value. It allows companies to measure and prove the value created.
Would you like proof that design change can positively impact your business? Discover how our . enterprise SharePoint branding brings scalable ROI. We will clarify how good design elements improve user engagement for SharePoint users, increase out and allow businesses to measure specific gains in performance!
Challenges in Measuring SharePoint Branding ROI & Solutions
Measuring ROI of SharePoint portal branding is important. However, it can be challenging to do so because so many variables impact results. Below are several examples of common challenges that HR professionals may face, as well as simple solutions to assist them.
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Multiple influencing factors
Changes in other areas can also impact adoption and productivity of your SharePoint platform.
Typical barrier:
This makes it hard to know the effectiveness of your branding aim alone in improving results.
Solution:
First, measure your old SharePoint portal’s performance using KPIs. Then compare those results with the new portal.
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Soft metrics like engagement
You cannot easily measure engagement. For example, managers cannot clearly see or measure engagement in numbers. Examples of barriers include that happiness, trust, or satisfaction cannot be defined as metrics.
Typical barrier:
Managers cannot clearly measure employee happiness, trust, or satisfaction in numbers.
Solution:
Using surveys and feedback forms along with usage data will be most reliable. Ask workers about their feelings about the new portal.
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Long-term vs short-term benefits
Some improvements appear right away after branding. Other benefits can take months to show up.
Typical barrier:
Leaders may expect quick returns, but branding often takes time to deliver full SharePoint portal ROI optimization.
Solution:
Set both long-term and short-term goals, and track how you progress on both.
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Legacy portal data limitations
The analytics tools in old portals may not be enough for measuring performance. So, it will be difficult to compare past performance to present performance.
Typical barrier:
Companies cannot measure improvement if they do not have old data.
Solution:
Start tracking data quickly after launching the new-branded portal.
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Department-specific adoption tracking
Every department uses the portal in different ways, so, even if HR, Finance, and IT succeed, they may show totally different results.
Typical barrier:
There may be departments with great improvement, but others may not have achieved desired results.
Solution:
To decide where extra training/support is needed, you must track adoption and engagement by department.
Why NGS Solution?
NGS Solution offers professional SharePoint branding to modernize legacy portals and gain the highest possible (ROI) from the new ones. Their expert team will perform an audit of your current portal, implement modern branding, create user-friendly templates, and set up metrics to check the results of your new portal.
NGS Solution delivers more than just an updated design. Our team of experts work on AI analytics for SharePoint portal adoption. You will receive a performance-based environment for the digital workplace as you hire our SharePoint branding ROI experts!
We use predictive engagement metrics for branding to predict how employees will communicate with the portal and improve usage before issues arise. If you’re looking to enhance user adoption of your portal, improve employee output, and realize a clear ROI, now’s the time to start taking action!
Our SharePoint intranet consulting services will help you plan, design, and optimize a modern intranet that improves employee engagement and business performance!
To Conclude
When it comes to SharePoint branding, it’s not only about improving the look of your portal but also about the impact it has on your business results. If you want employees to use your SharePoint site more, then upgrade your SharePoint portal. This will help you to get better layouts, color schemes, easy navigation, and a mobile-friendly version.
Ultimately, you will see more employee engagement, faster completion of tasks, and higher outputs. All these factors offer measurable outcomes in your business.
Tracking KPIs is important for companies to see how successful their investment in SharePoint branding has been. Companies should go for adoption rate tracking, number of times employees log into the site, average time to complete tasks on the site, levels of employee engagement, decrease in number of support tickets created, and employee feedback.
These KPIs give leaders the chance to see the ROI and prove the ROI by providing proof of more savings in time, money and more operational efficiencies.
Professional SharePoint branding ROI can give your organization a competitive edge. A well-branded SharePoint portal offers a culture of trust, fosters collaboration between different departments, and keeps remote workers on one page.
Furthermore, professional SharePoint branding allows leaders to make decisions using real data!
Enhance your ROI by transforming your portal with expert SharePoint branding today. Contact us today and learn how our experts can help improve your portal to help your business!
FAQs
- How can SharePoint branding impact business ROI?
When a company applies new SharePoint branding, the company’s ROI increases. This happens through improved employee adoption and improved employee efficiency by using an easy-to-read and professional-looking (the SharePoint portal).
The employees can find information easily, complete assignments more efficiently, and prevent them from making errors while doing work.
- What metrics should I track to measure branding success?
Metrics that help to measure the success of your branding programs include:
- Adoption rate
- Frequency of login
- Task completion speed
- Engagement rate
- Reduction in the number of support tickets
These metrics show how often employees use the portal and how efficiently they complete their work.
If the employees use the portal more and complete tasks quickly, it means that SharePoint’s branding ROI is successful.
- Can branded portals improve employee adoption rates?
Yes. With branded portals, employees will use the portal more and will have trust in it. They will use it more to do daily tasks.
- How do I calculate productivity gains from SharePoint branding?
To decide productivity gains, compare how long an employee takes to complete a task before and after branding. Also track how long it takes for an employee to find a document or complete a form before and after branding.
If an employee now takes less time to complete tasks after branding, then SharePoint branding is successful.
- Are there real-world examples of ROI from branded portals?
Yes, many companies achieved great benefits. There was more usage of portals and a decrease in the number of support tickets. For example, the branded portal decreases the time it takes to on-board a new hire.
- How do I overcome challenges in measuring branding impact?
Use analytics, surveys, and regular reports together to create a detailed view of branding success. Using a combination of employee feedback and portal usage metrics will provide a clear and balanced picture of how successfully branding has achieved its goals.
